Cofarmers Marketplace Rebrands as Mixvend, Expanding Into a New Era of Social Commerce

New platform combines product discovery, social interaction and commerce while retaining its agricultural roots

Abuja, Nigeria — August 24, 2026:
Cofarmers Agriculture Technology Ltd has announced the rebranding of its online marketplace, Cofarmers Marketplace, to Mixvend, marking a significant evolution in the company’s approach to online buying, selling and product discovery in Nigeria.

The announcement was made on the company’s social media platforms on August 24, 2026, by Mr. Ogunleye Johnson, Brand Consultant, Cofarmers Agriculture Technology Ltd.

According to the company, the rebranding is not a change of ownership or a departure from the Cofarmers brand. Rather, it represents the evolution of the marketplace from an agriculture-focused marketplace into a broader social commerce platform designed to allow Nigerians to buy, sell, discover and interact around products and services.

“We are not changing the company; we are evolving the product to serve a much broader need,” Mr. Ogunleye explained. “Cofarmers Agriculture Technology Ltd remains the company behind the platform. What is changing is the marketplace experience and the name under which the public will interact with it.”

The new platform operates under the name:

MIXVEND

Buy. Sell. Discover.

Its central message is:

Don’t Just List. Get Discovered.

The company believes that getting discovered can be the first step to getting a sale.

https://mixvend.com

 

Why Cofarmers Marketplace Became Mixvend

Cofarmers Marketplace was initially developed with a strong agricultural marketplace orientation, providing a platform where farmers, agropreneurs and other users could list products and connect with potential buyers.

As the platform evolved, however, the company identified an opportunity to address a much broader problem.

Today, Nigerians do not only need a place to list products. They need a place where products and services can be discovered.

A seller may have a good product but still struggle to reach people beyond their immediate WhatsApp contacts, social-media followers or existing customers.

Similarly, buyers may know what they want to purchase but may also benefit from discovering products and services they were not actively searching for.

This distinction is at the heart of Mixvend.

Unlike traditional classified marketplaces that primarily rely on users searching for a specific item, Mixvend introduces a more discovery-driven experience.

The company’s vision is to combine the familiarity of social interaction with the functionality of an online marketplace.

Hence:

Mixvend — Where Social Meets Commerce.

A Marketplace Designed Around Discovery

One of the major changes introduced with Mixvend is the emphasis on content-driven product discovery.

Rather than requiring buyers to know exactly what they are looking for before they can find it, Mixvend provides a feed where users can discover products and services through posts, images and short-form video content.

This means a seller’s product can potentially reach someone who was not originally searching for that product.

For sellers, this creates an important difference.

Don’t Just List. Get Discovered.

A listing is no longer simply an item sitting in a catalogue waiting for someone to search for it.

It becomes content that can be discovered, interacted with, liked, followed and shared.

What Mixvend Offers Sellers

The company says the new platform introduces several features designed to address common challenges faced by Nigerian sellers.

1. Discovery Beyond Search

Mixvend is designed to give sellers opportunities to be discovered through the platform’s content feed, rather than relying entirely on keyword searches.

• A product can receive attention through likes, follows, reposts and content discovery.
• For a small business owner, this means that a good listing does not necessarily have to depend entirely on an existing customer base.

The philosophy is simple:

Don’t just list. Get discovered.

2. Sellers Can See Their Impressions

Mixvend provides impression counts on posts, allowing sellers to see how many people have viewed their content.

This provides sellers with immediate feedback about the visibility of their products.

Rather than simply uploading a product and waiting for an inquiry, sellers can monitor how their content is performing.

3. Reels Bring Products to Life

Mixvend also supports short-form video content, allowing sellers to demonstrate their products rather than relying exclusively on static images.

• A farmer can show the quality of produce.
• A fashion seller can demonstrate an outfit.
• A food vendor can show the preparation or final presentation of a meal.
• A service provider can demonstrate their work.
• For many products, seeing something in motion can provide potential customers with information that several photographs cannot communicate.

4. Agriculture Remains Part of Mixvend’s DNA

Although Mixvend is expanding beyond agriculture, its agricultural foundation remains an important part of its identity.

The platform retains an Agro category, reflecting Cofarmers Agriculture Technology Ltd’s experience and roots in agricultural technology.

This provides a dedicated environment for:

• Farmers
• Agro-input dealers
• Agropreneurs
• Produce sellers
• Agricultural service providers
• Agricultural businesses

The company believes this gives Mixvend a distinctive advantage as it expands into a wider marketplace.

5. Sellers Can Sponsor Individual Listings

Mixvend also gives sellers the ability to promote individual listings.

Rather than requiring sellers to promote an entire account or subscribe to a premium package, users can choose specific posts that they want to give additional visibility.

This could be particularly useful when:

• A farmer has a harvest ready for sale
• A business launches a new product
• A seller runs a promotion
• A vendor wants to clear inventory
• A service provider has available slots

The seller can promote the listing when it matters most.

6. Digital Products Through Direct Pay

Another feature that distinguishes Mixvend is the ability to sell certain digital products directly through the platform.

Through Direct Pay, sellers can offer products such as:

• Digital guides
• PDFs
• Educational materials
• Agricultural guides
• Recipes
• Training materials
• Other eligible digital content

Payments are processed through Paystack, allowing the buyer to complete payment within the platform’s commerce experience.

This creates another opportunity for creators, educators, consultants and agricultural professionals who sell knowledge-based products.

7. Conversations Stay Connected to Listings

Mixvend is also designed to solve a common problem faced by sellers who manage several inquiries across messaging platforms.

When a buyer contacts a seller about a product, the relevant listing remains attached to the conversation.

This gives both parties context about what is being discussed.

Instead of receiving:

“How much is this?”

and then trying to remember which product the person is referring to, the seller can see the listing associated with the conversation.

For sellers managing multiple products and customers, this can make communication significantly more organized.

8. Multiple Accounts on One Device

Mixvend also supports multi-account switching, allowing users to manage up to three accounts from one device.

This can be useful for individuals who manage:

• A personal account
• A business account
• Another business or brand

The feature reduces the need to repeatedly log in and out when managing different identities.

9. Notifications Help Sellers Stay Connected

Mixvend provides push notifications for activities such as:

• Messages
• Likes
• Follows

This means sellers can receive important activity alerts even when the application is not actively open.

For businesses, timely responses can matter when a potential customer is ready to make an inquiry.

10. Moderated Listings

Trust is critical to any marketplace.

To improve the quality of the marketplace, Mixvend requires relevant Marketplace and Agro listings to undergo review before they become publicly visible.

The objective is to reduce spam, inappropriate listings and fraudulent activity and create a more trusted environment for buyers and sellers.

What Mixvend Means for Buyers

The changes are not only designed for sellers.

The company says buyers will also experience a different approach to online shopping.

1. A Feed Instead of Just a Search Box

Traditional classified marketplaces generally require users to know what they are looking for.

Mixvend introduces another behaviour:

Discovery.

A user can scroll through content and discover products and services they may not have been actively searching for.

This is where Mixvend’s social-commerce approach becomes particularly relevant.

2. Follow Sellers You Trust

Buyers can follow sellers they find useful or trustworthy.

This means that instead of repeatedly searching for the same seller or product, users can receive updates when sellers publish new listings.

For repeat customers, this creates an ongoing connection between buyer and seller.

3. See Products Through Video

With Reels, buyers can see products in motion before contacting the seller.

This can be particularly useful for products where appearance, size, texture, functionality or quality is difficult to communicate through static images.

4. Chat With the Product in Context

When buyers message sellers about a listing, the relevant item remains connected to the conversation.

This makes it easier for both parties to understand exactly which product or service is being discussed.

5. Familiar Payment Infrastructure

Mixvend uses Paystack for supported payments, providing users with a familiar payment infrastructure for completing transactions.

Built for Nigeria

According to Cofarmers Agriculture Technology Ltd, Mixvend is being developed specifically with the Nigerian market in mind.

The platform supports:

• Naira pricing
• Nigeria’s 36 states and the FCT
• Local Government Areas
• WhatsApp as an important communication channel
• Nigerian sellers and buyers
• Agriculture and agro-related businesses
• Product and service listings

The company says this local focus is intentional.

Rather than adapting a foreign marketplace model to Nigeria, Mixvend is being developed around the way Nigerians already buy, sell, communicate and discover businesses.

No Large App Download Required

Mixvend is also available as a Progressive Web App (PWA).

This means users can access the platform through a browser and add it to their device’s home screen without going through a traditional app-store installation process.

This approach can make the platform more accessible to users who:

• Have limited device storage
• Use lower-end smartphones
• Have limited data
• Prefer browser-based applications

It also allows Mixvend to deliver updates without depending entirely on traditional app-store release cycles.

A Nigerian Company Behind the Platform

Cofarmers Agriculture Technology Ltd says one of the important aspects of the rebrand is maintaining transparency about the company behind Mixvend.

Mixvend is not an anonymous marketplace.

It remains a product operated by Cofarmers Agriculture Technology Ltd, a Nigerian agriculture technology company.

The platform also provides formal business information including terms, refund policies and a Contact Us channel.

According to the company, these details are important because trust is a major factor when asking Nigerians to buy, sell and make payments online.

What the Rebranding Means for Existing Cofarmers Marketplace Users

For existing users, the transition is primarily a product and brand evolution.

The marketplace is moving from the Cofarmers Marketplace identity to the Mixvend identity while remaining under Cofarmers Agriculture Technology Ltd.

Existing users will therefore be introduced to a broader marketplace experience designed around:

• Buying.
• Selling.
• Discovering.

The company says the goal is not to abandon the agricultural community that helped establish the platform, but to expand the opportunity available to them.

A farmer can still sell agricultural products.

An agro-input dealer can still reach customers.

But now a fashion vendor, food seller, graphic designer, photographer, freelancer, electronics seller or other service provider can also participate.

From Agricultural Marketplace to Social Commerce

Speaking about the transition, Mr. Ogunleye Johnson emphasized that the rebranding represents the company’s response to the changing needs of its users.

The move, he explained, allows the company to build on its agricultural foundation while opening the marketplace to a much wider range of products and services.

The central philosophy behind the new platform can be summarized in one statement:

Don’t Just List. Get Discovered.

For sellers, Mixvend is intended to provide another opportunity to put their products and services in front of potential customers.

For buyers, it provides an opportunity to discover products and services beyond what they initially intended to search for.

And for the company, it represents the next stage in the evolution of its marketplace technology.

What Comes Next for Mixvend?

The company plans to continue building its community of sellers, buyers, entrepreneurs, students, farmers, creators and businesses across Nigeria.

As part of this growth, Mixvend is expected to focus heavily on communities where people already buy and sell products and services, including campuses, youth communities, business communities and agricultural networks.

The company believes these communities can play an important role in building a more active Nigerian social-commerce ecosystem.

Ultimately, the ambition is straightforward:

• Help sellers become more discoverable.
• Help buyers discover more.
• Help businesses reach new customers.
• And make buying and selling more interactive.

MIXVEND

Buy. Sell. Discover.

Don’t Just List. Get Discovered.

Because getting discovered can be the first step to getting the sale.

Mixvend is a product of Cofarmers Agriculture Technology Ltd.